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Notes on digital growth

Practical writing on ads, SEO and conversion optimization. Not theory — methods that come from the field.

GA4 Conversion Setup Guide
August 26, 20265 min read

GA4 Conversion Setup: Step-by-Step Configuration Guide

Properly setting up conversion events in GA4 directly impacts ad optimization and reporting. This guide walks you through every step, from defining conversion events to marker checks, with examples.

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Illustration of CAC and LTV calculation with charts and formulas
August 24, 20265 min read

CAC and LTV Calculation: 5 Realistic Benchmarks for Healthy Unit Economics

Calculating CAC and LTV correctly shows whether growth is sustainable. Evaluate your unit economics realistically with formulas, examples, and industry benchmarks.

Meta ads creative testing guide illustration
August 21, 20264 min read

How to Run Creative Tests in Meta Ads: 2026 Guide

Poorly structured creative testing in Meta ads wastes budget. This guide walks you step by step, from hypothesis to sample size and scaling the winner.

Data-driven Meta ads creative testing process
August 21, 20265 min read

Meta Ads Creative Testing: A Data-Driven Approach for 2026

Struggling with rising Meta ad costs and stagnant conversions? Systematic creative testing is the key. Learn how to build a data-driven framework—from hypothesis to analysis—to boost ROI and stop wasting budget.

Illustration of a creative testing framework for Meta ads with charts and graphics
August 20, 20264 min read

How to Structure Creative Testing in Meta Ads

Creative testing in Meta ads helps improve conversions without wasting your budget. This guide outlines concrete steps to build a proper test framework, achieve statistical significance, and scale winning creatives effectively.

Illustration of LCP improvement metrics
August 19, 20264 min read

Core Web Vitals: How to Improve LCP

Core Web Vitals are Google's metrics for measuring user experience. This guide covers actionable steps, formulas, and threshold values to improve LCP.

Illustration of Core Web Vitals metrics on a laptop screen
August 19, 20264 min read

What Are Core Web Vitals? LCP Improvement Guide (2026)

Learn how to improve Core Web Vitals metrics and fix LCP issues with actionable steps. Set a proper performance budget and boost conversions.

Technical SEO audit checklist on a desk with a laptop and planning documents
August 17, 20264 min read

Technical SEO Audit: Your 30-Day Priority Checklist

Learn what to focus on in the first 30 days of a technical SEO audit, with prioritization formulas and examples. Spend your time and budget wisely.

Illustration of a magnifying glass over a shopping cart icon, symbolizing conversion optimization.
August 16, 20265 min read

Boost Conversion Rates: 7 Proven Steps for E-commerce in 2026

Discover why visitors leave without buying and how to fix it. From cart abandonment and page speed to trust signals and personalization, these 7 actionable steps with real examples will strengthen your conversion rate strategy.

Performance Max campaign setup guide
August 15, 20266 min read

Performance Max Setup: Proper Configuration in 2026

Performance Max can drain your budget if set up incorrectly. Learn the step-by-step process for correct setup with account structure, conversion tracking, asset groups, and signal strategy.

Illustration of a person analyzing Google Ads dashboard with budget visualization
August 15, 20264 min read

7 Common Google Ads Budget Killers and How to Fix Them

Is your Google Ads budget going down the drain due to common mistakes? Learn the 7 most frequent errors, how to fix them with concrete examples, and improve performance.

ROAS and break-even calculation concept
August 15, 20264 min read

Understanding ROAS and Break-Even with Profit Margins

ROAS measures ad spend efficiency, but can mislead alone. Learn how to calculate break-even ROAS using profit margins to truly gauge profitability of your campaigns.

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