Lumen Cosmetics
Lumen Cosmetics — ROAS 4.8x
With funnels restructured on Meta and Google and creative testing, we grew sales 3.4x in 6 months.
Every project set off with a different goal; but the one thing they all share is measurable results. Below are examples of work we have permission to share.
Completed campaigns
Total ad budget managed
Average ROAS
Client NPS
A worn-out ad account, a stale creative approach and a fragmented analytics infrastructure. Through a three-month restructuring, we show how the numbers multiplied.
ROAS
4.8x
Monthly Revenue
₺1.1M
CPA
₺178
Customer Count
6.4K
"In the 6 months we worked with True EDigital Marketing, our ROAS rose from 2.1 to 4.8. The most impressive thing wasn't the numbers but the team dynamic — they own our brand as much as we do."
Selin Aksoy
Marketing Director · Lumen Cosmetics
Audit & Strategy (Week 1-2)
We deeply analyzed the existing accounts, data and customer behavior. We identified 3 hypotheses: wrong targeting, creative fatigue and landing page leakage.
Restructuring (Week 3-6)
We restructured the account around ASC + Advantage+. A/B tests began with 18 new creative concepts and 4 different landing pages.
Scale (Week 7-12)
We scaled the winning creatives to different segments, merged the Meta + Google attribution model and strengthened the email flows.
Sustainable growth (Week 13+)
ROAS 4.8x, customer count 6.4K, average basket value up 22%. The gains are maintained with a monthly iteration rhythm.
Narrow down to the category you're interested in with the filters. On each card we share the core KPI the project was measured against.
Lumen Cosmetics
With funnels restructured on Meta and Google and creative testing, we grew sales 3.4x in 6 months.
Tessera
From idea stage to live; a ready SaaS product with Stripe subscriptions, AI summarization and team collaboration features.
Nordel Home
With technical SEO, topic clusters and link building, we grew organic traffic 4.6x in 9 months.
Voltra
iOS & Android app for an electric scooter operator. 50K+ downloads in the first 90 days.
Vera Moda
With a TikTok strategy built from scratch and influencer collaborations, 180K organic followers in 3 months.
Greenly Foods
With a new shopping experience built on Shopify Plus, the conversion rate increased by 42%.
Kavros
A portfolio tracking app for individual investors. Top 10 in the App Store Turkey finance category.
Altan Clinic
CPL reduced by 58% through multilingual campaigns focused on health tourism.
Sector diversity is a strong advantage for us: we can carry a learning that works in one sector over to others.
We measure client NPS scores quarterly; these scores have a direct impact on the team's OKRs.
"Transparent reporting, fast communication and proper expectation management. We found everything we were looking for when switching agencies in one place."
Onur Şahin
Co-founder · Greenly Foods
"They launched our MVP in 8 weeks. They didn't just write code; from product strategy to onboarding flow, they acted like a true technology partner."
Kerem Doğan
Founder · Tessera SaaS
"The SEO team showed the difference clearly. Within 9 months our organic traffic grew 4.6x, we rank #1 for our brand keywords, and this traffic now converts into sales."
Beyza Yılmaz
E-commerce Manager · Nordel Home
These figures are what the brands who chose us achieved. We'd like to feature your brand in the next case study.
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